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Bill Balderaz is president and founder of Futurety where he focuses on helping organizations disrupt industries and develop new products and services.  Previously, Bill was founder and president of Webbed Marketing which went from a one-man consultancy to one of the fastest growing interactive marketing agencies in the Midwest.  He has spoken at more than 150 conferences from New York to California on topics including innovation, healthcare, data mining, social media, and more.  Bill has also been featured in dozens of media outlets including the Wall Street Journal, Money Magazine, and NPR.

Shaun Young (headshot - July 2015)

Shaun Young is a pharmacist turned entrepreneur with a goal of making healthcare more affordable for every American.  He holds an undergraduate degree from Harvard and a Masters’ Degree from Stanford. Having spent time at corporate leaders, such as Kaiser Permanente, Eli Lilly, Walmart, and Cardinal Health, Shaun has seen how healthcare works from the inside and founded Ardina to bring his expertise to consumers.

Sam Underwood serves as Futurety’s Director of Business Strategy, working with Futurety clients as well as the internal team on a variety of innovation and digital initiatives. With a diverse background in digital marketing, online and consumer research, communications strategy consulting, and business development, Sam brings a wide range of expertise to his clients’ marketing and business plans. Outside of work, Sam can often be found hiking, biking, running, or pursuing another outdoors activity.


Lindsey Morr is a Market Analyst with Futurety. In this role, Lindsey helps organizations uncover and understand data to drive innovation. Lindsey has lived in San Diego, Chicago and New York working in the start up and innovation fields. She was an early employee of Groupon and was with the company during its IPO. She is pursuing a Master’s Degree with a focus on analytics and communication from The Ohio State University. Lindsey enjoys travel, being on the water and cooking.


Christina Balderaz is a Market Analyst with Futurety. She specializes in derving insights from complex data sets and working with data visualization tools. Christina holds a Master’s Degree from Ashland University with a focus on Mathematics. She is a lifelong equestrian and now is a horse mom supporting her two daughters on the Quarter Horse circuit.