Our Team

Bill Balderaz is president and founder of Futurety where he focuses on helping organizations disrupt industries and develop new products and services. Previously, Bill was founder and president of Webbed Marketing which went from a one-man consultancy to one of the fastest growing interactive marketing agencies in the Midwest. He has spoken at more than 150 conferences from New York to California on innovation. Bill has also been featured in dozens of media outlets including the Wall Street Journal, Money Magazine, and NPR. Bill spends his free time boating, fishing and camping with his three children.

Shaun Young is a pharmacist-turned-entrepreneur with a goal of using innovation to improve the quality of life for consumers. He holds an MBA from Harvard Business School and a Doctor of Pharmacy from University of the Pacific. Having spent time at corporate leaders, such as Kaiser Permanente, Eli Lilly, Walmart, and Cardinal Health, Shaun has seen how innovation works from the inside and brings his expertise to Futurety clients.

Sam Underwood serves as Futurety’s Director of Business Strategy, working with Futurety clients, as well as the internal team on innovation and digital initiatives. With a diverse background in digital marketing, online and consumer research, communications strategy consulting, and business development, Sam brings a wide range of expertise to his clients’ marketing and business plans. Outside of work, Sam can often be found hiking, biking, running, or pursuing another outdoors activity.

Lindsey Morr is a Market Analyst with Futurety. In her role, Lindsey helps organizations uncover and understand data to drive innovation. Lindsey has lived in San Diego, Chicago and New York, working in the startup and innovation fields. She was an early employee of Groupon and was with the company during its IPO. She is pursuing a Master’s Degree with a focus on analytics and communication from The Ohio State University. Lindsey enjoys travel, being on the water, and cooking.

Christina Balderaz is a Market Analyst with Futurety. She specializes in derving insights from complex data sets and working with data visualization tools. Christina holds a Master’s Degree from Ashland University with a focus on Mathematics. She is a lifelong equestrian and now is a horse mom supporting her two daughters on the Quarter Horse circuit.

Louis John Murray is Lead Analyst in Data Sciences with Futurety. Originally recruited for his ability to reach tall shelves, he also has experience in predictive modeling and data visualization. Known as a “Jack of all trades”, he enjoys working on projects within all strategic business units. A graduate of Indiana University, Louis John holds undergraduate degrees in Marketing, Business Analytics, and Technology Management. He can be found wherever there is food and also enjoys reading, listening to music, and playing rugby.

Elise Telford is a Marketing and Branding Strategist with Futurety. In her role, Elise specializes in multi-channel content strategy, digital and email marketing, brand management, and social media. A Cincinnati native and The Ohio State University alum, Elise lived in Washington, D.C. working in the advertising and consulting industries. She currently resides in sunny San Diego and enjoys hiking, watching sunsets over the Pacific, and getting out of her comfort zone!

Allie Gellner is a Client Strategy Specialist at Futurety. She received her Bachelor’s degree from Ohio Northern University, majoring in public relations with minors in communication studies and social media. At Futurety she focuses on creating new PR and sales opportunities for our partner organizations through both traditional and digital tactics.

Outside of the office, you can find Allie at country concerts, traveling, binge watching Netflix, or enjoying quality time with family and friends.

Phil Payne, Mason Baum and Jamie McKee are the APPORTIS team. APPORTIS, Futurety’s healthcare partner, offers custom health and wellness plans, telemedicine, remote patient monitoring, mHealth, lab testing and medical billing to hospitals, physicians, insurers, employers and wellness programs.