Monthly Archives

February 2020

Google Continues Blurring the Lines Between Paid and Organic Listings

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Did you notice a recent change in how Google displays its search ads? You’re not the only one. 

Starting in mid-January, Google began tweaking the appearance of ads within search results. On January 13, Google rolled out the new-look ads, which still featured a tiny “ad” callout next to the ad; importantly, however, organic search results also featured tiny icons next to these results as well, making them nearly indistinguishable from ads.

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[Leadership Series]: Simplifying Healthcare with Mike Morgan’s Vision for the Future

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As part of our Columbus Leadership Series, Client Relations Manager, Andrew Hulse, had the opportunity to interview some of central Ohio’s most notable leaders and executives.

In our first post, Andrew sits donn with Updox CEO, Mike Morgan. Mike has a successful track record in helping organizations use technology to transform the way healthcare is delivered, having more than 25 years of healthcare leadership within software, behavioral health and HIT organizations.

Michael Morgan, Updox Read More

Introducing the Columbus Leadership Series!

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Columbus, Ohio skyline

Futurety is proud to announce the Columbus Leadership Series! This four-part blog series will highlight some of central Ohio’s most notable leaders and executives. 

Andrew Hulse, Client Relations Manager, had the idea to create a series for our blog. As he developed the idea further, he decided he wanted to make an effort to highlight leaders that embody the entrepreneurial spirit of Columbus.

Through the Columbus Leadership Series, Hulse had the opportunity to interview Mike Morgan from Updox, Jeffery Wilkins, Rich Baker, and Kent Stucky, all from Compuserve. 

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The Best Commercials of Super Bowl LIV

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Go ahead and admit it. You watch the Super Bowl as much for the commercials as the game and at Futurety, we don’t blame you. This year’s Super Bowl is expected to draw in 193.8 million viewers from across the world, making it the perfect opportunity to get your brand in front of a very large and very diverse audience. 

Believe it or not, the average cost for a 30-second ad spot in the Super Bowl is estimated to be $5.6 million, a record high, and account for roughly 50 minutes of screen time throughout the duration of the program. 

With such a large investment, it’s important brands use their time wisely and grab the attention of every single viewer glued to their TV. We’ve compiled a list of our favorite advertisements from this year’s showdown between the San Francisco 49ers and the Kansas City Chiefs.  Read More