Monthly Archives

March 2020

[Leadership Series]: Rich Baker and the CompuServe Communications Team

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Reunions. 

What do you think of when you hear the word? Maybe you think of your five-year class reunion or maybe a family gathering outside the city you call home. Most likely, a reunion is a time to relive happy memories and moments with old friends and loved ones. However, at the end of every reunion, it’s easy to ask yourself, “am I ever going to see them again?”

The team at CompuServe just celebrated its 50th reunion. If you’re anything like me, you probably didn’t even realize organizations had reunions. Would you be more shocked to hear they had over 400 former employees in attendance? 

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Doing Our Part During Times of Uncertainty

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Our team at Futurety has a singular focus on helping businesses make smarter, faster marketing decisions using data and analytics. With the recent restrictions imposed as a result of the COVID19 virus, our charge to our community is made clear: Help small local businesses show consumers they are still open for business.

For the next 30 days, we are offering affected restaurants and businesses in the Columbus area a “pay what you can” digital marketing package. It’s critical during this time that local businesses continue to reach customers, in order to drive revenue and retain loyal customers through this storm. We know transitioning your traditional restaurant or other business into an “online-only” operation is not only hard and stressful but necessary.

Affected local businesses need to only provide a payment method for ad spend on Google, Facebook, or another platform of their choice, along with a commitment to pay what they can for the cost of Futurety’s ~3 hours of time to create and manage a simple campaign for a month.  

To sign up, email us, contact us through our online form or call us at (614) 356-7005‬. We’ll be in touch to see how we can help.

As a Columbus-based, minority-owned small business, Futurety is committed to the economic well-being of our local community. At moments of need like this, it’s critical that we as a city come together to support one another. We’re all in this together.

Five Tips for Creating Effective B2B Email Copy

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Email marketing is a must for business to business (B2B) marketing. At Futurety, we use email marketing to target potential clients and prospects through data analytics. We understand the foundation of a solid email campaign is the copy. Knowing what to include and what to avoid when writing email copy can be crucial to the effectiveness of your campaign. With that being said, here are five tips that our business has found to be useful when writing our B2B email copy.

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[Leadership Series]: Staying Above the Mess with Jeffrey Wilkins

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Jeffrey Wilkins

Sitting behind a neatly organized desk with a smile, Jeffrey Wilkins listened patiently as I stumbled through my initial greetings like “hello”, “thank you”, and the general statement of “it’s an honor to be here”. Even after his many professional successes, Wilkins politely waited for me to sit down then offered to get me a glass of water.

50 years ago he was embarking on a journey which would lead him to the pinnacle of emerging technology in a world that didn’t use the term “start-up company” as a term of endearment. The current CEO of FMX, Wilkins looked out of his glass office door and smiled when I asked him about the origins of CompuServe. 

“How much time do you have?” he asked me with a laugh. 

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