[Leadership Series]: Rich Baker and the CompuServe Communications Team

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Reunions. 

What do you think of when you hear the word? Maybe you think of your five-year class reunion or maybe a family gathering outside the city you call home. Most likely, a reunion is a time to relive happy memories and moments with old friends and loved ones. However, at the end of every reunion, it’s easy to ask yourself, “am I ever going to see them again?”

The team at CompuServe just celebrated its 50th reunion. If you’re anything like me, you probably didn’t even realize organizations had reunions. Would you be more shocked to hear they had over 400 former employees in attendance? 

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Doing Our Part During Times of Uncertainty

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Our team at Futurety has a singular focus on helping businesses make smarter, faster marketing decisions using data and analytics. With the recent restrictions imposed as a result of the COVID19 virus, our charge to our community is made clear: Help small local businesses show consumers they are still open for business.

For the next 30 days, we are offering affected restaurants and businesses in the Columbus area a “pay what you can” digital marketing package. It’s critical during this time that local businesses continue to reach customers, in order to drive revenue and retain loyal customers through this storm. We know transitioning your traditional restaurant or other business into an “online-only” operation is not only hard and stressful but necessary.

Affected local businesses need to only provide a payment method for ad spend on Google, Facebook, or another platform of their choice, along with a commitment to pay what they can for the cost of Futurety’s ~3 hours of time to create and manage a simple campaign for a month.  

To sign up, email us, contact us through our online form or call us at (614) 356-7005‬. We’ll be in touch to see how we can help.

As a Columbus-based, minority-owned small business, Futurety is committed to the economic well-being of our local community. At moments of need like this, it’s critical that we as a city come together to support one another. We’re all in this together.

Five Tips for Creating Effective B2B Email Copy

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Email marketing is a must for business to business (B2B) marketing. At Futurety, we use email marketing to target potential clients and prospects through data analytics. We understand the foundation of a solid email campaign is the copy. Knowing what to include and what to avoid when writing email copy can be crucial to the effectiveness of your campaign. With that being said, here are five tips that our business has found to be useful when writing our B2B email copy.

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[Leadership Series]: Staying Above the Mess with Jeffrey Wilkins

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Jeffrey Wilkins

Sitting behind a neatly organized desk with a smile, Jeffrey Wilkins listened patiently as I stumbled through my initial greetings like “hello”, “thank you”, and the general statement of “it’s an honor to be here”. Even after his many professional successes, Wilkins politely waited for me to sit down then offered to get me a glass of water.

50 years ago he was embarking on a journey which would lead him to the pinnacle of emerging technology in a world that didn’t use the term “start-up company” as a term of endearment. The current CEO of FMX, Wilkins looked out of his glass office door and smiled when I asked him about the origins of CompuServe. 

“How much time do you have?” he asked me with a laugh. 

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Google Continues Blurring the Lines Between Paid and Organic Listings

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Did you notice a recent change in how Google displays its search ads? You’re not the only one. 

Starting in mid-January, Google began tweaking the appearance of ads within search results. On January 13, Google rolled out the new-look ads, which still featured a tiny “ad” callout next to the ad; importantly, however, organic search results also featured tiny icons next to these results as well, making them nearly indistinguishable from ads.

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[Leadership Series]: Simplifying Healthcare with Mike Morgan’s Vision for the Future

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As part of our Columbus Leadership Series, Client Relations Manager, Andrew Hulse, had the opportunity to interview some of central Ohio’s most notable leaders and executives.

In our first post, Andrew sits donn with Updox CEO, Mike Morgan. Mike has a successful track record in helping organizations use technology to transform the way healthcare is delivered, having more than 25 years of healthcare leadership within software, behavioral health and HIT organizations.

Michael Morgan, Updox Read More

Introducing the Columbus Leadership Series!

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Columbus, Ohio skyline

Futurety is proud to announce the Columbus Leadership Series! This four-part blog series will highlight some of central Ohio’s most notable leaders and executives. 

Andrew Hulse, Client Relations Manager, had the idea to create a series for our blog. As he developed the idea further, he decided he wanted to make an effort to highlight leaders that embody the entrepreneurial spirit of Columbus.

Through the Columbus Leadership Series, Hulse had the opportunity to interview Mike Morgan from Updox, Jeffery Wilkins, Rich Baker, and Kent Stucky, all from Compuserve. 

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The Best Commercials of Super Bowl LIV

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Go ahead and admit it. You watch the Super Bowl as much for the commercials as the game and at Futurety, we don’t blame you. This year’s Super Bowl is expected to draw in 193.8 million viewers from across the world, making it the perfect opportunity to get your brand in front of a very large and very diverse audience. 

Believe it or not, the average cost for a 30-second ad spot in the Super Bowl is estimated to be $5.6 million, a record high, and account for roughly 50 minutes of screen time throughout the duration of the program. 

With such a large investment, it’s important brands use their time wisely and grab the attention of every single viewer glued to their TV. We’ve compiled a list of our favorite advertisements from this year’s showdown between the San Francisco 49ers and the Kansas City Chiefs.  Read More

Facebook is Rolling Out A Preventive Health Tool – What Does That Mean For Your Data?

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Are you an avid Facebook user? You might be seeing ads or posts for Facebook’s new Preventive Health tool. In October 2019, Facebook announced it would begin rolling out an interactive health screening platform. Preventive Health takes the user’s demographic data and provides recommendations for health screenings. We’ll dive into the platform’s features and functions, how Facebook might handle your data, and what this means for HIPAA compliance and data security. Read More

Using Technology to Gather Customer Insights

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User testing is a key component of user experience (UX) research. No matter your level of market research experience, you can gather game-changing customer insights with simple user experience tools.

Not sure where to start? Which platform you select depends on your key research questions, budget, and preferred interface. 

Here are 6 user experience insights tools you can use to gather insights and improve the on-site experience.  Read More