Google Launches May 2020 Core Update

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Google’s latest update, “May 2020 Core Update”, has started to roll out across the world. The May 2020 Core Update is the second major update to the search engines algorithm in 2020, with the first one launching in January of 2020. 

Any update to Google’s algorithm is designed to produce widely noticeable effects across search results in all countries and languages. Most sites will see drops or gains in search rankings when a core update rolls out. Changes in search rankings are generally a reflection of content relevancy. If content has gained relevance since the last update, it might be moved higher in the rankings, however, if content has lost relevance, its ranking might drop. Read More

Small business owner.

COVID-19 Grants and Resources for Small Businesses

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Small businesses are the backbone of our community. COVID-19 has presented a unique challenge to small businesses across the country. Many businesses are facing closures, declining revenue, and dwindling resources. 

In an effort to support small businesses, many global enterprises have created funding and grant opportunities to support businesses as they continue to feel the impact of the coronavirus.

Futurety has compiled a list of available grants for small businesses and will continue to update this list as more information becomes available.  Read More

Data dashboard.

Data Resources for COVID-19

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As businesses of all sizes are grappling with the new reality of COVID-19 in our communities, there have been a number of helpful data resources available that can guide our response from a sales, product, and communications perspective. 

We’ve listed a few of our favorite resources to help guide you and your team during this unprecedented time. 

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Futurety’s Response to COVID-19

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As COVID-19 continues to spread and dominate the local and national news, its economic impact is devastating. Experts are predicting 32% unemployment and that half of all small businesses may fail in the coming months. As a business owner, you might be wondering how to protect employees, clients, partners, and community members.

I know I am. 

That’s why I’ve outlined what Futurety is doing to protect our employees, clients, partners, and community members during this pandemic. Read More

Doing Our Part During Times of Uncertainty

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Our team at Futurety has a singular focus on helping businesses make smarter, faster marketing decisions using data and analytics. With the recent restrictions imposed as a result of the COVID19 virus, our charge to our community is made clear: Help small local businesses show consumers they are still open for business.

For the next 30 days, we are offering affected restaurants and businesses in the Columbus area a “pay what you can” digital marketing package. It’s critical during this time that local businesses continue to reach customers, in order to drive revenue and retain loyal customers through this storm. We know transitioning your traditional restaurant or other business into an “online-only” operation is not only hard and stressful but necessary.

Affected local businesses need to only provide a payment method for ad spend on Google, Facebook, or another platform of their choice, along with a commitment to pay what they can for the cost of Futurety’s ~3 hours of time to create and manage a simple campaign for a month.  

To sign up, email us, contact us through our online form or call us at (614) 356-7005‬. We’ll be in touch to see how we can help.

As a Columbus-based, minority-owned small business, Futurety is committed to the economic well-being of our local community. At moments of need like this, it’s critical that we as a city come together to support one another. We’re all in this together.

Five Tips for Creating Effective B2B Email Copy

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Email marketing is a must for business to business (B2B) marketing. At Futurety, we use email marketing to target potential clients and prospects through data analytics. We understand the foundation of a solid email campaign is the copy. Knowing what to include and what to avoid when writing email copy can be crucial to the effectiveness of your campaign. With that being said, here are five tips that our business has found to be useful when writing our B2B email copy.

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[Leadership Series]: Rich Baker and the CompuServe Communications Team

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Reunions. 

What do you think of when you hear the word? Maybe you think of your five-year class reunion or maybe a family gathering outside the city you call home. Most likely, a reunion is a time to relive happy memories and moments with old friends and loved ones. However, at the end of every reunion, it’s easy to ask yourself, “am I ever going to see them again?”

The team at CompuServe just celebrated its 50th reunion. If you’re anything like me, you probably didn’t even realize organizations had reunions. Would you be more shocked to hear they had over 400 former employees in attendance? 

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Jeffrey Wilkins

[Leadership Series]: Staying Above the Mess with Jeffrey Wilkins

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Sitting behind a neatly organized desk with a smile, Jeffrey Wilkins listened patiently as I stumbled through my initial greetings like “hello”, “thank you”, and the general statement of “it’s an honor to be here”. Even after his many professional successes, Wilkins politely waited for me to sit down then offered to get me a glass of water.

50 years ago he was embarking on a journey which would lead him to the pinnacle of emerging technology in a world that didn’t use the term “start-up company” as a term of endearment. The current CEO of FMX, Wilkins looked out of his glass office door and smiled when I asked him about the origins of CompuServe. 

“How much time do you have?” he asked me with a laugh. 

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Google Continues Blurring the Lines Between Paid and Organic Listings

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Did you notice a recent change in how Google displays its search ads? You’re not the only one. 

Starting in mid-January, Google began tweaking the appearance of ads within search results. On January 13, Google rolled out the new-look ads, which still featured a tiny “ad” callout next to the ad; importantly, however, organic search results also featured tiny icons next to these results as well, making them nearly indistinguishable from ads.

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