Who We Are

We’ve carefully curated a group of talented people with diverse skill sets who accept nothing less than excellence. We’ve built a center of excellence in data analytics and marketing technology done the right way. We set a high bar for ourselves because your success is our success. We deeply value humility, and challenge each other’s perspectives and talents. We’re a team that would hang out together even if we didn’t work together.

“It’s truly a partnership with Futurety. It doesn’t feel like a client-vendor relationship because they’re fully incorporated with our team. They’re good, honest and full of integrity. We love working with them.”
– Derek Brown, Founder & CEO of Acceptd

Bill Balderaz
President, Founder

Bill Balderaz focuses on helping organizations disrupt industries and develop new products and services. Previously, Bill was founder and president of Webbed Marketing which went from a one-man consultancy to one of the fastest growing interactive marketing agencies in the Midwest. He has spoken at more than 150 conferences from New York to California on innovation. Bill has also been featured in dozens of media outlets including the Wall Street Journal, Money Magazine, and NPR. Bill spends his free time boating, fishing and camping with his three children.

Christina Balderaz
Market Analyst

Christina Balderaz specializes in deriving insights from complex data sets and working with data visualization tools. Christina holds a Master’s Degree from Ashland University with a focus on Mathematics. She is a lifelong equestrian and now is a horse mom supporting her two daughters on the Quarter Horse circuit.

Sam Underwood
Vice President of Business Strategy 

Sam Underwood works with Futurety clients and the internal team on innovation and digital initiatives. With a diverse background in digital marketing, online and consumer research, communications strategy consulting, and business development, Sam brings a wide range of expertise to his clients’ marketing and business plans. Outside of work, Sam can often be found hiking, biking, running, or pursuing another outdoors activity.

Louis John Murray
Lead Analyst in Data Sciences

Louis John Murray, originally recruited for his ability to reach tall shelves, also has experience in predictive modeling and data visualization. Known as a “Jack of all trades,” he enjoys working on projects within all strategic business units. A graduate of Indiana University, Louis John holds undergraduate degrees in Marketing, Business Analytics, and Technology Management. He can be found wherever there is food and also enjoys reading, listening to music, and playing rugby.

AJ Lacefield
Account Manager

AJ is a marketing expert who is obsessed with all things digital. He holds a Bachelor’s Degree in Public Relations, with minors in International Studies and German from Heidelberg University. AJ loves meeting new people and building relationships with everyone. Outside of Futurety you can find AJ playing with his puppy or looking for the next destination to travel to.

Allie Gellner
Digital Specialist

Allie Gellner received her Bachelor’s degree from Ohio Northern University, majoring in public relations with minors in communication studies and social media. At Futurety she focuses on creating new PR and sales opportunities for our partner organizations through both traditional and digital tactics. Outside of the office, you can find Allie at country concerts, traveling, binge watching Netflix, or enjoying quality time with family and friends.

Mark Eidsaune
Data Analyst

Mark Eidsaune has undergraduate degrees in business administration and mathematics. Mark spends his days getting, cleaning, exploring, and analyzing diverse sets of marketing data. On the weekends, this Air Force veteran can be found on the golf course, on the river, or behind his computer trying to predict cryptocurrency returns.

Dinah Adams
Data Analyst

Dinah Adams specializes in qualitative and quantitative research, data analysis, and communication strategy. Dinah holds an undergraduate degree in psychology from Heidelberg University and a Master’s Degree in communication from The Ohio State University. Outside of Futurety, Dinah enjoys visiting historical sites, making memes, and listening to loud music.

Andrew Hulse
Business Development Manager

Andrew Hulse holds an undergraduate degree in political science with a minor in business leadership and management from Capital University. He quickly gained experience with local Columbus, Ohio startup organizations both as an early stage employee and consultant, creating meaningful business relationships with clients. When he is not meeting with partners and potential clients, Andrew enjoys being a mediocre weekend golfer, discovering new musicians on Spotify and spending time with friends around Columbus’ thriving metropolis.

Megan Lynch
Office and Property Management

Megan Lynch is the Office Manager and Bookkeeper for Futurety. With seven years experience in the industry, Megan provides office support to the Futurety team, Commonwealth Columbus, and has a knack for organization. Outside of work, Megan is a published author, owns a production company, participates in the Columbus art scene, and volunteers for the Columbus House Rabbit Society.